Hold on. Do you feel that?
Yep. It’s that time of year again! The combo of the newfound Springtime sunshine, warm weather and those newly released Dunkin’ ICED coffee promos (we can’t stress that one enough) lead us to feel a bit more recharged and ready to take on these longer days.
Spring Vibe Check
The suns out, the flowers are blooming and just like the world around us, we like to use this time of year to hit that refresh button and step forward into Spring with the right mindset. This doesn’t only go for people though. No, no let’s not stop there!
Your projects can do the same. It’s time to reevaluate, refresh, and refine your website.
Reevaluate
Reset and reevaluate your goals. It’s time to take a look at your unique data.
Take some time and ask yourself the following:
QUESTION #1: How much time is your audience spending on your website? Do they leave quickly? Why?
- Possibility #1: Your website is not memorable.
- Possibility #2: Your website is hard to navigate.
- Possibility #3: Your website is too slow.
- Possibility #4: Your website is simply broken.
QUESTION #2: Are you experiencing conversions or receiving new leads? If the answer is no (or not as many as you’d like…):
- Possibility #1: Your website is geared toward the wrong group of people.
- Possibility #2: Your website isn’t showing up in SEO ranking.
- Possibility #3: Your website content isn’t super exciting.
- Possibility #4: Your website doesn’t offer a clear and actionable next step.
We know this seems like a lot. Websites are complex and require a lot of maintenance and care. You’re not alone though!
Refresh
Refresh and rework your website. This is a big step.
Pick any (or all) of the above possibilities, and we’ve got the solution. For any website issue out there, there’s a creative team ready to tackle it. First, let’s take a look at what can be done.
A website refresh could mean a lot of different things for your business:
#1 You will be optimized for mobile.
According to a study from Statista, mobile devices generated 50.81% of global website traffic in 2020. You want to be sure this majority is able to effortlessly view your content.
#2: Your current information and details will be up to date.
Especially with COVID-19 rules and regulations, we live in a time where business hours, policies, and event dates are always changing. Because of this, most people check websites before partaking in anything you’re offering.
#3: Your website will leave a great first impression.
You want to reel people in and excite them with your content. The more time people spend on a website, the more likely they are to convert. Create content that’s worth sharing!
#4: Your website will show up in search engines.
Updating your website regularly will ensure it appears in Google searches, as well as other organic searches. This is key for finding new users and remaining relevant.
Refine
Refine and redesign. This is the critical last step.
What will this new, fresh website look like?
- Visually Appealing
- Fresh and Exciting Copy
- Strong Branding
- Clear Mission Statement
- Strong “Call to Action” buttons
- Relevant Reputation Management (internal/external links)
- Organized Navigation
- Robust Blog Implementation
- Insightful Newsletter Offerings
- Stunning Images/Video
- Social Media Accounts Linked
- MORE!
Now Reach Out.
You Reevaluated, Refreshed, and Refined. Now Reach out.
Our team of creative experts here at DAY Vision are eager to tackle your website project this Spring. We want to help you get the results you deserve no matter the process, little tweaks or even full website overhauls. Take a look at our Web Design services and check out our past projects to get an idea of our creative work.
Are you ready for a stunning and updated website? Do you have any questions for us? Don’t hesitate to reach out and chat with us about your next steps!