Websites are living, breathing entities which represent your brand.
What do we mean by this?
You wouldn’t go on vacation without making a plan to keep your pet, well – alive, would you? So why would you treat your website any other way? A study by Cambridge University Press defines any living organism as something which displays the 7 main characteristics of living things.
Those 7 characteristics are Nutrition, Respiration, Movement, Excretion, Growth, Reproduction, and Sensitivity.
While we are aware that websites are not actually living or breathing, we invite you to look at websites in this new perspective to understand why it is so important to grow, foster and maintain your website with the same respect as a living thing.