Capturing the attention of your audience is proving to be more difficult than ever before.
A recent study conducted by Brandwatch indicated that social media users spend, on average, a meager 2.5 seconds observing an individual post before swiping down to the next.
Despite that dismal statistic, many businesses and individuals have learned how to create posts that capture viewers attention and circulate the internet at an impressive speed. A lot can be learned from the posts that seem to develop instant traction. While it might seem like a leap, the fashion and beauty industries are a great place to learn about what it takes to go viral. Viral-fashion is everywhere, it’s basically the lifeblood of stores like Forever 21, but more can be learned from it than what to buy your 13-year-old niece for Christmas. In the words of Hiedi Klum, “one day you’re in and the next day you’re out,” this is true in fashion and really overarches to any business.