You read that right. It’s 2019 and that means relevancy is key to running a successful operation.
Social media marketing is a gateway to staying #relatable. In order to stay in the consumers’ mind, digital marketing is essential to your strategy. Social platforms allow your company to add a personality to your brand through creative imagery, conversational engagements, and insightful and compelling captions. Customers enjoy this kind of “natural” relationship that you provide them when they are considering a service. It allows them to make connections between your mission and their values. The result is trust, loyalty, and excitement surrounding the relationship between the customer and the brand.
Instagram has over 1 billion active accounts every single month and over 500 million active accounts every single day. Clearly, Instagram is the social platform to create this relationship with your intended customer. These high numbers prove that there is currently a desire for more digital content. Because people spend so much time scrolling through Instagram each month, businesses are practically guaranteed to see results when advertising on the platform. That is, if it’s done right.
With an abundance of elements to consider like visual content that includes photos and videography, written content like captions and mentions, and overall design of the brand aesthetic you are looking to broadcast to the audience, the process of creating the “perfect feed” can feel a bit overwhelming. Once a strong social strategy is put in place, the results are worth it.
Here is a list of 5 businesses that inspire us with their sensational social strategies. They each took all important elements of social media strategy and applied them to their brands through their incredible accounts.