#1 Leveraged a moment
Yep, we’ve said this before, and we’ll say it again (and again and again and agai…). Take advantage of a moment.
Whether you’re hopping on a new trend, creating content surrounding some cultural shift, or deciding to make a big announcement, there’s no way to be successful without staying up to date with what is going on in the world. We talk about this in detail in our blog, When Life Gives You Lemons – Leveraging A Moment in Advertising.
Florida Paints did a great job of this. They knew Piloseno was trending on TikTok and they were on top of their game when they heard he was up for grabs. If the small business had been a beat behind, they may have missed this insane opportunity.
#2 Stayed true to their roots
As mentioned, Florida Paints was not the only company to reach out to the young TikTok star. Larger companies like Benjamin Moore offered up positions to join their team too. Although Piloseno met with many others, he ultimately turned them all down and went with the small business in Florida.
How did a small business like this pull it off? They stayed true to their roots. This is proof there’s a benefit to living through the message and capabilities of your brand.
Piloseno liked the fact that Florida Paints was on the opposite side of typical corporate culture. He even mentioned that the owner of Florida Paints “was probably the only one who understood and appreciated” the way he viewed paint. He even claimed that they “both view it as an art”.
#3 Utilized a relevant platform
The young man has about 1.4 million followers on TikTok, which ultimately opens Florida Paint up to the opportunity of having 1.4 million brand new customers. This small business kept up with trends and relevant platforms and in return gained a whole new target audience.
Read up on our blog about TikTok and how it could benefit your business.
#4 Embraced creativity
Who would have thought that a small paint business could gain the attention of over 1 million new, young consumers in such a short time?
Adage talked about this best claiming that when a business comes across creative talent like Piloseno’s, “you don’t fire them, you embrace the creativity and hire them for a larger role”. This is exactly what Florida Paints did.
By thinking outside the box with the offer of a new paint line in the famous TikToker’s name, the seemingly impossible became possible. Shoutout to creativity!