Once an audience has been determined, it’s time to figure out what type of content would appeal to them.
A well-run page offers a business the potential to receive a lot of recognition. More content equals more recognition! The goal is to appear on a user’s “for you page” as much as possible. The “for you page” is customized for every user based off TikTok’s algorithm, providing users with posts that are similar to ones they’ve recently liked. By posting a high quantity of content and appearing on the “for you page”, a business is more likely to receive a higher volume of recognition.
When posting content, quality is just as important as the quantity. Creating eye catching content will go a long way. In order to take full advantage of the TikTok platform, some pretty snazzy content needs to be created. For example, incorporating a viral song, trend, or creating a new “challenge” are all great ways to boost engagement. It is always encouraged to think outside the box in order to outshine competitors and to receive more likes. Users are more likely to follow an account that produces creative, eye-catching, and concise posts.