The new kid on the block.
People are spending so much time at home recently, and new social media platforms have gained a lot of attention. Social media has always been a great place to advertise to your audience, but which new platforms are worth your time and effort?
Facebook, Instagram, and Snapchat have all proven successful in generating views that can translate to results for your business, but TikTok is the new kid on the block and shows a lot of promise. While many new platforms disappear with little notice, TikTok continues to gain popularity. Let’s explore the facts to determine if a TikTok presence can help your business boom.
Tough Crowd: the TikTok Audience 📱👀
A target audience is a necessary component to any successful marketing effort.
TikTok has 800 million active users alone. Due to their large number of users from diverse backgrounds, it is relatively easy to establish or expand a target audience for your brand or business. Businesses have the opportunity to broaden their audience to other countries and promote content to users all over the world.
Since TikTok has gone viral, it has become an excellent source for an interactive audience. Users take time to share posts with friends, like videos, and leave comments on content that relates to them. While Instagram and Facebook audiences tend to share posts on only one platform, TikTok’s audience share on their site while also sharing content with their Instagram followers and Facebook friends. Users spend an estimated average of 45 minutes daily on TikTok, allowing the platform’s 800 million active users plenty of time to like and share your content.
Content: Quantity and Quality ✨
Once an audience has been determined, it’s time to figure out what type of content would appeal to them.
A well-run page offers a business the potential to receive a lot of recognition. More content equals more recognition! The goal is to appear on a user’s “for you page” as much as possible. The “for you page” is customized for every user based off TikTok’s algorithm, providing users with posts that are similar to ones they’ve recently liked. By posting a high quantity of content and appearing on the “for you page”, a business is more likely to receive a higher volume of recognition.
When posting content, quality is just as important as the quantity. Creating eye catching content will go a long way. In order to take full advantage of the TikTok platform, some pretty snazzy content needs to be created. For example, incorporating a viral song, trend, or creating a new “challenge” are all great ways to boost engagement. It is always encouraged to think outside the box in order to outshine competitors and to receive more likes. Users are more likely to follow an account that produces creative, eye-catching, and concise posts.
If it’s Recent, it’s Decent
An active TikTok presence shows that your business is relevant and on #trend.
Taking advantage of a modern platform like TikTok implies that a business is accepting of change and embraces the opportunity for growth, leaving a positive impression on potential clients. By posting on TikTok and creating interesting content, a business can show their audience exactly what they are capable of. Not only will it give the impression that the business is “with the times” but it will also show the target audience exactly what they have to offer.
TikTok has been ranked fourth in terms of global downloads and has entered almost every household across the globe! It’s truly become the new space for content creation and audience expansion. After taking a look at the facts, it’s safe to say that TikTok is worth your business’ time and effort. All that’s left to do is create your account, find a target audience, and create that trendy content.
Now, watch your business boom!