Leveraging a moment in time has the potential to either create a stronger brand or break it.
As long as your portrayed message is coming from a place of true meaning, you will succeed. It’s important not to sell a cause, for example, the pandemic, but instead promote the important significance behind it, for example the feeling of togetherness that comes along with a community going through something together.
Ah, now take a sip of that cool, refreshing, glass of sweet lemonade!
In the light of a big change in our culture, advertisers and brands must be ready. Get those brainstorming caps on, understand how your brand genuinely relates to the cause, and focus on the solutions you can bring.
On the bright side, leveraging a moment in advertising really allows us to flex our creative muscles. We’re all about rolling with the punches, switching up strategy on the fly, and taking challenges on headfirst. We welcome this! So, life, all we have to say to you is… bring on the lemons!
At DAY Vision, our team of creatives and thinkers are constantly questioning and investigating our changing world and what it has to offer. We work hard to strategize and navigate solutions and next steps depending on what is happening in this crazy world around us!
It’s taken us plenty of taste testing to get the perfect lemonade recipe down, but we’ve learned that the best batches are made from authenticity, creativity, and that they’re served up special from the heart! Check out some of the refreshing glasses of lemonade we’ve squeezed up in our portfolio and don’t hesitate to reach out for a chat or try out our recipe!