At this point in time, pushy sales tactics feel even more predatory.
It’s likely that over the past few weeks your inbox has been inundated with messages surrounding the current crisis. Some of them were helpful and informative, others were uplifting, and a few may have left you with a bad taste in your mouth. At a time when many are struggling, an overt, direct sales pitch feels creepy, like re-selling over-priced toliet paper.
As we develop messaging in the coming weeks and months, building loyalty is even more important than ever. What can your business offer right now that may carry over to the future? How can you truly help your customers, your community, and all of us? Yes, businesses need to continue to make money, but that doesn’t mean we can’t offer something positive to the current situation. It’s time to think beyond our normal tactics and develop ways to for companies to be a positive influence while continuing to evolve and grow.