For any webpage or site to be searchable, it needs to be optimized.
SEO can be divided into two main categories: on-site and off-site SEO. At the very least, every page on your site should include the proper title tags, meta tags, and keywords. This is part of on-site SEO, which also relies on your site’s content for relevant keywords. Off-site SEO is an ongoing process that provides backlinks and keyword relevancy to improve your site’s overall search engine rankings.