Are your business’ visuals as dated as your great-aunt’s couch cushions?
This can be a problem for you when it comes to first impressions and knee-jerk reactions when somebody sees the look of your brand for the first time. Do yourself a favor and google the original Apple logo. Go ahead, we’ll wait.
Now could you imagine what type of company Apple would be or how the world would view them today if they stuck with that logo? If Apple wanted to come off as a company that moves technology forward, they have to represent themselves as such. They cleaned up their act and changed their logo from a 19th century newspaper comic sketch to one of the simplistic yet iconic logos in history.