Create an experience, not an ad, for your customer.
We are storytellers in this creative industry that we work in. We have the opportunity to create an experience surrounding products or services to your customers. You not only need to create an experience with your customer, but also establish trust.
According to Congo, “90% of users say that product videos are helpful in the decision process.” To expand on more strategies in creating trust for your clients Congo also shared that, “Top three most effective types of video content: customer testimonials (51%); tutorial videos (50%); demonstration videos (49%).” Creating testimonial videos creates that sense of trust that a service or product you are providing is the best and reflects the good experience they had. You are letting them have a peak at what they could have.
Wirebuzz revealed that “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text” You read that correctly, 95%! Video marketing helps consumers learn who you are in a short time and remember you! That’s pretty spectacular.
The next questions you need to ask is, where will be the most effective platform to post my video on?
Social media is always the way to go! Tubular Insights found research findings that say, “Consumers engage with branded videos on Facebook 49%, 32% on YouTube, 24% on Instagram, 22% on Snapchat, and 22% on Twitter.” The top three places to keep in mind for posting your video masterpiece will be on Facebook, YouTube, and the company website you have as well. If you have a business related product or service you are selling LinkedIn is a fantastic platform to share your marketing video. If posting your marketing video to your own website, Unbounce found that, “Using a video on a landing page can increase conversion rate by 80%.” These are strategies definitely worth noting.
Video marketing is a game changer that should not be slept on. Agencies are devoting teams and creating lead roles to help spear head and guide video and content strategy. Let this soak in: Smallbiztrends says that, “By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic.” Don’t miss out on the marketing opportunity of a lifetime. For your business to grow and thrive take the time and participate in video marketing. Contact us today to create an amazing video experience for your customers.