The answer is YES!
Wherever there are plenty of users, success is always an option. With over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. These many users leave the opportunity to attract prospects, convert them into leads, and then eventually close with them and make new customers. In addition to that, TikTok is facing a potential ban in the United States which leaves a wide range of opportunities for Instagram Reels to steal the limelight.
Even with TikTok in the market, Reels still has the potential to hold its own in the fight for user engagement. A great benefit of the platform is the fact that users no longer have to switch between two apps when they want a quick fix of creative entertainment. They get the best of both worlds, their classic photo feed combined with TikTok-style content, all in one place!
Now is the perfect time to play around with creating content in new ways. The key to mastering new features such as Reels is to get comfortable being uncomfortable. Don’t be afraid to make a fool of yourself and try it out (people messing up makes for the quirky and genuine content people look for nowadays anyway!). Let’s embrace the extra time we’ll be spending on our Instagram feeds with this update and sit back, relax, watch a bunch of Reels, and get inspired!
We have to admit, we spend a lot of time on our Instagram feeds over here at DAY Vision. Sometimes we’re working on competitor and market research or practicing our new social media management strategy. But admittedly, sometimes we’re simply getting sucked into the entertaining world of Reals! Reach out today and chat with our team about the fast-paced world of social media and help you figure out where your brand fits into that space.