We’ve been on a social media kick lately here at DAY Vision, trying to sort out all of the issues that small and medium businesses have with it.
Who’s using it effectively? How much time and money do you need to spend on it? Where can you go for help on it?
In a recent Washington Post article, several small business owners gave their advice on what social media outlets are best for young entrepreneurs. Aside from the major outlets like Facebook and Twitter, which under-the-radar social media sites can help your business?
HARO (Help a Reporter Out!) – You’ve got expertise in a field. A reporter is writing a story and needs a source. HARO is the middle-man that gets you connected. Generate free publicity for your business, by serving as an “expert” when media outlets like ABC News, The AP, FOX News, and The New York Times come calling.
Chill – Got a video that you think might go viral? Aside from posting it to YouTube, Chill is your next-best-bet. “Chill is designed to make video sharing beautiful, simple and contextual.”
Phanfare – Instagram is great when it comes to taking and editing photos, but the inability to effectively share and create an album is unappealing to many businesses. Along comes Phanfare where you can build slideshows, organize albums, and integrate Phanfare’s work directly into your Web site’s URL.
Social Mention – Most small business owners are familiar with Google Alerts, where you get notified when someone mentions you in an article, blog post, etc. Social Mention works the same way, but in the world of social media. They monitor 81 social media sites, from WordPress to WebShots, and email you whenever your business gets mentioned.
Thanks again to the WaPo for putting the list together. Are you using any of these?