Design That


Campaign Mission

Saker Aviation provides aircraft and FBO services at two separate locations, at Saker GCK in the central U.S. and Saker JRB in New York City. They needed a series of ads to be featured in Pro Pilot magazine that would not only be visually engaging but would fully encompass their business philosophy.

Campaign Summary

Nostalgic photographs and accompanying text capture the spirit of aviation. The black and white photos evoke feelings of freedom and simplicity, which is exactly what Saker GCK offers their customers.

Campaign Methods

Pro Pilot ads specifically target pilots and plane owners, so designing these ads meant knowing and understanding a specific clientele. Research, careful thought, and creative design brought to life the mission of the ads and highlight the tenets of the Saker Aviation philosophy.

Campaign Results

Commitment, Loyalty, Hospitality, History, and Family: these can serve as a strong foundation for nearly any business. Each expertly designed ad helps Saker GCK to grow and continue to successfully deliver the flawless service they are known for.

“The DAY Vision team has been a Saker Aviation vendor-partner for several years. As a full service marketing and advertising firm, they have created innovative campaigns and significantly upgraded our internet and social media presence. DAY Vision manages our account professionally and it is a pleasure to interact with their staff.”

-Ronald J. Ricciardi, President