It’s that time of year to watch a bunch of giants in tight pants crash into each other in the hopes of winning an enormous trophy. Super Bowl Sunday is a cultural and social touchpoint throughout the country and is one of the most watched televised events of the year.
With such a huge number of people tuning in it makes sense that ad space during the Super Bowl is highly sought after and at approximately $5 million for 30 seconds, some of the most expensive. In recent years, Super Bowl commercials have taken on a life of their own, becoming greater than just ads — they are an integral part of the entire viewing experience and a source of entertainment, not the typical commercials that most people skip over.
For many, they are the only reason to watch a sporting event they are otherwise uninterested in.
We may be divided on which team we’re rooting for, but we can all agree that epic Super Bowl commercials are the highlight of the television advertising year. Add in copious amounts of snacks and junk food and a usually questionable half-time show, and we have the recipe for an amazing day in sports and advertising entertainment.