Connect your mind, body, and marketing.
According to the American Osteopathic Association, “maintaining a regular yoga practice can provide physical and mental health benefits.” As we all know, the main purpose of yoga is to create a connection between the mind and body, creating strength, awareness, and harmony alike. There are over 100 different types of yoga, but all of their sole purpose is to pay respect to each and every element of your body. Think of omnichannel marketing as the technique utilized to give respect to each and every limb of your brand.
“Omni” means “all.”
Simply put, “Omni,” means “all,” or “in all ways or places.” An omnichannel marketing strategy creates seamless, consistent marketing touch-points on the various platforms your customers are likely to use. Automatically, the top players come to mind – social media, email newsletters, online ads, etc. Omnichannel marketing invites you to open your third eye to platforms beyond these.
According to Instapage, “In the US, 213 million adults access the internet with an average of 4 different devices. They’re more connected, and they have more control over the buying process than ever before.
What used to be a one or two-stop shop is now a journey that spans days, times, locations, and channels. And those channels aren’t strictly technological ones. They can be newspapers or trade magazines or catalogs in the mail. They can be your storefront, word of mouth, or an outbound ad like a billboard.”
Some not-so-obvious advertising channels that are worth investigating are:
- Ephemeral video
- Podcasts
- Smartphone apps
- Live broadcasts
- Live chat
- PR and press releases
- Offline ads
- Direct mail
- Chatbots
All of the above channels can provide one-of-a-kind opportunities that go beyond “traditional” marketing, stretching your brand awareness and allowing users to absorb your offerings (and in turn, purchase) at a more frequent rate.
Beginners are welcome.
Because there are so many different kinds of marketing practices, it is okay for anyone to start anywhere! The key is to recognize the importance of exposing your brand using various channels to give your business the edge it lacks. Similar to yoga poses, your marketing can be modified and tailored to you. Your strategy should fit your budget and goals in a way that keeps you comfortable, yet engaged. As Dr. Nevins, a board-certified osteopathic family physician and certified Kundalini Yoga instructor, has stated, “The idea is to explore your limits, not strive for some pretzel-like perfection.”
Are you currently limiting the success of your marketing efforts? Are you terrified of direct mail (yes, it is making a comeback) or developing the app you know would help better serve your customer base? Breaking down these insecurities and instead giving them the opportunity to shine is the only way to take advantage of omnichannel marketing. It can be a scary thought to expand beyond what you are used to, but we are here to help.
Take a holistic approach.
Our goal is to give you the knowledge you need for true peace-of-mind when it comes to marketing. There are benefits you may not be aware of by opening your soul to omnichannel marketing, similar to the benefits of yoga. Here’s how we compare the two:
Benefits of yoga:
- Increased flexibility
- Increased muscle strength and tone
- Improved energy and vitality
- Maintaining a balanced metabolism
Benefits of omnichannel marketing:
- Increased platform flexibility
- Increase brand strength
- Improved buying experience
- Maintaining a balanced online and offline presence
Much like life, marketing can feel overwhelming. Even the most fluid yoga-masters once started from the bottom – nobody was born with incredible flexibility, it is a learned talent. It is normal to feel uncomfortable moving your body (or brand) in unfamiliar ways and you may not reach your toes at first. Thankfully, with time, patience, and an eager agency by your side, you will be able to properly balance marketing stress points such as budget, timeline, and end goals. Help your users feel as in-tune with your brand as you do. Just breathe – inhale omnichannel marketing, and exhale success.
