Why is the new trend to ditch the tiny navigation? After multiple extensive studies, programmers are finding that users actually tend to discover less pages and spend less time on mobile apps when comparing a hamburger menu to a more obvious, static icon bar at the bottom of the screen.
Take Spotify, for example, an app which utilized the hamburger menu from their launch in 2006 until May of 2016. “The company tested the tab bar on iOS to see how it impacted user engagement. It found that users with the tab bar ended up clicking 9% more in general and 30% more on actual menu items. The tests also revealed that reducing the number of options in the tab bar to five increased the reach of Spotify’s programmed content, the company says.” (TechCrunch)