Ghost hunting has spawned unquantifiable spinoffs and imitators, and it’s not hard to see why these reality shows are so popular – they’re dramatic.
They almost always turn up some sort of hard evidence, whether it be footage, recordings, or testimonials. Paranormal activity is often made up to look more dramatic than it is to keep viewers entertained.
The same can be said about marketing agencies, resources, and platforms. Many offer unrealistic expectations and wind up falling short, which has led to mistrust in the advertising world. Consumers have grown jaded and dismal after being disappointed time and time again by dishonest and misleading marketing. People want to see real facts, quality products, and a sincere connection from the brands they decide to support.
Quality marketing is out there, though, and more easily identifiable than you think. An honest brand allows you the opportunity to be as involved – or uninvolved – in their journey as you find comfortable. They will not attempt malicious marketing like spam emails or unwanted solicitations of any kind. Instead, they allow you to make the initial connection, whether it be a purchase, a follow, or a check-in, to show your interest before attempting a continued relationship with you.