Don’t Let Your Brand Stay Still.
As technology grows, the capacity for design expands with it. It’s simple logic, but it’s true. Our world is becoming increasingly more branded, every brand, whether they sell milk or garden statues and everything in between wants to be distinguished apart from their competitors. People are bombarded with brands and advertising daily, and to be honest so much of branding is generic. For instance, if you google “coffee shop logo” almost every logo that pops up is an illustration of a coffee mug with steam over the top. While they all have slight variants in colors, shapes, and typography they all start to look similar and this can be harmful in terms of your brand’s image. So what can your logo do differently to be pushed outside of the box so it isn’t just looked at, but is remembered. What really is pushing branding over the edge now in days?
Designers are using programs like Adobe After Effects to figure out just that. Kinetic typography and logos started off 2019 with an explosion of energy and the forecast shows that it’s just building speed.
What are kinetic typography and kinetic logos? Kinetic typography is the movement or motion of text and a kinetic logo is the movement or motion of a brands logo. They are little branded animations. Want examples of kinetic logos? Watch this short video of 45 examples.