Facebook successfully launched Collection Ads in 2017.
Facebook Collection Ads are a brilliantly formulated to blend videos while providing the capability to swipe through product catalogs. This helps brands to tell a story and showcase products and features. An important fact to note is that Facebook owns Instagram. Their goal is to create a strong partnership and help businesses grow on both platforms. Facebook is encouraging advertisers and businesses to extend their reach and gain more real estate in a very competitive ecommerce market. Instagram is making moves to create a visual and user friendly shopping experience for its beloved users. This will undoubtedly be a huge game-changer in terms of increasing sales and revenue for that brands that will use Collection Ads.
Snapchat has also made smaller strides in the online shopping market by introducing the “Snapchat Store.”
Snapchat now has its own media channel where it is selling Snapchat merchandise. It may eventually lead to expansion and sales opportunities with other brands and businesses. If they are smart – in our opinion – they will follow Facebook and Instagram’s lead by dipping their toes into the ecommerce market.
We are eager to see who will be next to test Collection Ads and which brands will be taking advantage of this opportunity to sell their products on social media. We can only speak for ourselves, but we will be tempted to do a lot more online shopping with these easy to use one stop shops!