The #GuessIt social media campaign rules were simple. Each week Elias posted a new display photo of a seasonal item and asked followers to guess the total amount of produce pictured. Whoever guessed the closest won an Elias Market gift card! We dedicated each week to the produce on display, with a variety of posts following it up showing off in-store photos, fun facts, cooking tips, and simple recipes!
With all fresh photos and riveting competition, we got to watch Elias Market’s social engagement increase in real-time. Their social accounts gained 160+ new followers in one month and their content received 200+ more engagements compared to June. Elias Market’s shoppers are thilled with this new content and the promise of more giveaways to come!