In It
to Win It
Campaign Mission
Elias Market, a local grocery store, was in need of a seasonal Summer campaign that would get shoppers to stop scrolling on the feed, but more importantly get them to stop by in-person too! Basically, Elias Market required social content as fresh as their delicious produce!
Campaign Summary
The #GuessIt social media campaign rules were simple. Each week Elias posted a new display photo of a seasonal item and asked followers to guess the total amount of produce pictured. Whoever guessed the closest won an Elias Market gift card! We dedicated each week to the produce on display, with a variety of posts following it up showing off in-store photos, fun facts, cooking tips, and simple recipes!
Campaign Methods
A market with unique finds and immense heart required a social campaign with the same. We stocked the digital aisles of their Instagram and Facebook feeds with appealing produce shots, amazing audience interactions, and creative content to keep shoppers engaged. All of this was done with a clear goal of in-person interaction and campaign results and a strong social schedule.
Photography
Graphic Design
Campaign Development
Audience Engagement
Analytics Analysis
Content Development
Campaign Results
With all fresh photos and riveting competition, we got to watch Elias Market’s social engagement increase in real-time. Their social accounts gained 160+ new followers in one month and their content received 200+ more engagements compared to June. Elias Market’s shoppers are thilled with this new content and the promise of more giveaways to come!