Email marketing can be a valuable asset to your online business. To simplify it, email marketing is the promotion of products or services through email campaigns normally sent out to customers who have subscribed to your website. Whether you have an ecommerce store or you are trying to promote your services, email marketing is an effective way to get results. Lets take a look at some of the benefits you will see through email marketing.
Email marketing is a relatively inexpensive way to promote your products or services. When compared to other marketing angles like TV, radio and print, email marketing is much cheaper. For example, you may decide you want to run a print ad in a magazine and you don’t see results. To run a revised ad to try and get different results would be spending double the money. With email marketing, if one email campaign doesn’t work you can simple do more research and try another without a large investment.
Another benefit is that you are able run specific promotions to specific customers. You may want to offer new customers a discount on your services/products. Rather than advertising it on your website where anyone can take advantage you could put together an email list of all your new customers and send out an email campaign specifically designed for them. You also have the advantage of sending out holiday and birthday emails that will add an extra personal touch to your business.
If you’ve tried email marketing before you may be using a specific email service like constant contact, mail chimp or a design agency. Whatever the service may be, they will provide you with results of your email campaigns. This should show you click through rates, open rates and which links were clicked the most. This is all valuable information that will help you on your next email campaign. It is also information that you wouldn’t get with other marketing outlets.
When done properly through experience and research, email marketing can be a very valuable form of marketing your business. Regardless if you are small business or a large company, email marketing is a great tool. It is an inexpensive way to reach your client base and you are able to try a variety of campaigns without spending much money. The detailed results you can get from having this type of campaign are a great tool in moving your business forward. There is no harm in trying an email marketing campaign to see if it fits your business needs.