More than 200 Million people have installed Google Maps, and it is the primary means of finding places and getting directions for at least 40% of mobile searches. That means more people use Google maps than any other local search engine or directory. For people with an Android phone it is as easy as voice command. You can find restaurants, retailers, and professional services businesses.
The impact of Google Maps goes well beyond the surface for businesses. Google rewards companies that use its Maps platform (Google Places for Business). In the majority of local intent searches, Google displays its ‘7-pack’ – a grouping of seven listings on its maps search. This helps searchers to get instant information like contact information, directions, or reviews.
That means if your business is part of the Google Places program and you are able to rank your business, you will be able to attract new prospective customers from phones and desktops. It is therefore critical to understand how to both create a Google Places action and use it to help your business.
Over the next few weeks, we will be sharing more information with you about how to attract new customers and win in the local search engine game.
And, as always feel free to reach out to our team to learn more about how we can help your business with Google Maps. Send us a shout out at firstname.lastname@example.org