Bringing in the New Year One Slice at a Time

To celebrate the incoming new year, we created an interactive campaign for followers and customers of Pappone’s Pizzeria. The campaign used social media and email blasts to invite users to submit their very own pizza recipe for a chance to be featured on the Pappone’s menu for an entire year.

Pappone’s had a tough decision to make – which pizza would take the crown? In the end, the Taco Pizza came through as the winner.