#50: Web Analytics – Who are they and where did they come from? It’s easy (and free) to figure this out. Tools like Google Analytics give business owners valuable information about where the visitors to your Web site are coming from, what time they are visiting the site, how they got to the site, and how long they are staying on the site. You can leverage this information into effective social media marketing and email campaigns. When you have a better idea of who’s visiting your site and what they are looking for, you can turn that into more effective marketing strategies.